My Dream Cup
Bkash
Outcome
Sports engagement and campaign promotion
The challenge
During the FIFA World Cup, fans had to jump between multiple apps and sites to follow live scores, fixtures, standings, videos, and news — and there was no single place connecting that excitement to the brand's campaign, watch parties, and partner offers.
Our solution
We built a bilingual (English and Bangla) World Cup companion platform that brings live matches, fixtures, group standings, player rankings, fan polls, videos, news, official streaming partners, nearby fanzones, and merchandise shops together in one mobile-first experience — with phone/OTP login and match call alerts that remind fans before kickoff.
The outcome
We delivered a single destination where fans can follow the entire tournament and never miss a match, giving the brand a high-engagement campaign channel that turns tournament excitement into repeat visits.