Case study · MarTech
A bilingual campaign platform where bKash customers find offers by category and location, from food and travel to health care and education, and see the nearest outlets.
bKash runs payment offers with merchants across many categories and locations. Customers need to find the offer that applies to what they want to buy, near where they are, without reading through a long list of campaign terms.
A bilingual campaign site in Bangla and English. Customers choose a category or share their location, by typing an address or using GPS, and see the matching offers and nearby outlets. Campaign terms and an offer guide sit alongside, so every offer comes with its conditions.
Customers find the right offer, brand and nearby outlet in one place, and the campaign team runs category-based offers for the whole campaign period from a single platform.
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